- Drove product strategy and design innovation that contributed to scaling company revenue from $7M to $50M, including the launch of new business lines, AI integration, and a streamlined customer experience across platforms.
- Lead product strategy, design, and UX across two business units: (1) an online yearbook platform used by over 14,000 schools and 1.5 million users annually, and (2) a B2B2C initiative partnering with cruise lines and lifestyle brands to deliver white-labeled memory capture and print-on-demand services.
- Led product management and integration of proprietary AI models into the company's flagship yearbook platform—collaborating with data science, design, and engineering to automate photo selection, optimize layouts, and personalize the creation experience for millions of users.
- Designed and launched a customer-facing approval and commenting system for print-on-demand designs, reducing turnaround times by over 75% and enabling seamless collaboration between internal teams and external brand partners.
- Developed and launched a customer lifecycle initiative that increased engagement by 38% and improved feature adoption by 22% through more strategic communication and segmentation.
- Built a customer insights pipeline combining ML-based sentiment analysis with ongoing qualitative research—including interviews with users, stakeholders, and support teams—to inform roadmap prioritization and drive alignment across product and design.
AI Integration
Revenue Growth
Product Strategy
B2B2C Partnerships
Customer Insights